BRAND // BRANDING STRATEGY // BRAND BOOK //
VIKING, a Norwegian footwear company, asked us to devise a way to unify their extensive product range using a coherent design language. We made a brand bible for all employees working with design. In doing so, we devised a set of brand values and design values for the teams to work with. We also designed secondary branding with branding guidelines to pull the range together. The book was delivered as a digital package, ready to print in Norway.