© 2018 created by HST-CREATIVE Ltd -LONDON UK

https://www.jack-wolfskin.co.uk/

TREND DIRECTION // COLOUR PALETTE // COLOUR STRATERGY // 

 

JACK WOLFSKIN needed an extensive colour strategy that covered apparel, footwear, tents, bags and accessories.The palette was delivered with colour combinations for each range, merchandised into gender and age. We also delivered consumer research that indicated seasonal design direction and rationalised our chosen colour direction.