© 2018 created by HST-CREATIVE Ltd -LONDON UK

https://www.hydroflask.com/

COLOUR STRATEGY // VISUAL COLOUR MERCHANDISING // SEASONAL PALETTES //

 

HYDRO FLASK depends on colour to differentiate their product from others on an often crowded shop floor. They tasked us with devising a colour strategy that could not only work seasonally across their product lines but could also work in reduced palettes for POS structures where space was tight on the shop floor. When their product offering expanded dramatically, the palettes had to adapt to these new lines while maintaining their colourful brand personality.