APPAREL DESIGN // CREATIVE DIRECTION // BRAND STRATEGY // RANGE PLANNING // MANUFACTURING //
HEAD engaged us to design a 150 style range for 400 stores in China. This large-scale project spanned over 18 months and encompassed some critical path planning and team management in China. The design aspect of the project was rooted in performance lifestyle garments influenced by tennis and skiwear. We also designed accessories and managed the footwear team.