© 2018 created by HST-CREATIVE Ltd -LONDON UK

https://it.benetton.com/

INNOVATION // CONCEPT // KNITWEAR DESIGN // MANUFACTURING //

 

BENETTON hired us to bring innovation to their apparel division. We explored where the brand could push boundaries to create consumer interest, devising a new way of knitting mass market one-piece garments that cut down on production waste. In doing so, we brought some production processes back to Italy which supported their brand message and created press interest.