CREATIVE DIRECTION // APPAREL DESIGN // BRAND STRATEGY // SOURCING //
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
CREATIVE DIRECTION // APPAREL DESIGN // BRAND STRATEGY // SOURCING //
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
ARCHIVIST // APPAREL DESIGN // BRAND STRATEGY // SOURCING // MANUFACTURING // STYLING //
Adidas originals deserves a page of its own because the process that we went through to develop this brand is different to mainstream performance product design. It's also a process that many companies today want to replicate. In 1999, companies with longevity were beginning to realise how important it was to tell their consumers about their history and adidas was no exception. Plundering the design archives to resurrect old product wasn't enough and adidas devised a campaign which involved buying back licenses from local markets to regain control of the brand to tweaking old designs to make them relevant for the new season. Specialised distribution channels were set up, tailored marketing campaigns were launched and the rebranding of adidas originals began. Satish was tasked with doing much of this work. The experience he gained over the years from digging up old catalogues in Germany to sourcing original heritage product in Tokyo, to overseeing the photoshoots of the final designs that he developed from them is invaluable.